UPDATE: This PhD proposal secured me a full scholarship – stipend and fees – at the University of Hull, where I completed my doctoral degree in March 2015. Though much of the methodology and empirical part changed over the course of the past three years, the basic research motivation(s)Ā remained largely the same (but it was of course further refined to more precise research goals). Read the original below.
I’m pretty busy applying for PhD programmes these days and I have alreadyĀ sent some applications to universities throughout Europe. Though it still takes a few weeks before I get official responses, I have already received unofficial feedback – which has been quite positive.Ā At the moment, my personal favorite is the City of London University (it offers great funding opportunities). Ā Read my proposal, i.e. the research project I would like to work on in the next three years:
Proposal for a Ph.D. Research Project
Area of Studies: Media and Communications
Europe Online:Ā Towards a Digital Transnational Sphere or Isolated Web Spaces?
Ā A Comparative Study on the Structure, Function, and Scope of Contemporary Online Discourses in regards toĀ Participation and Segmentation in the European Union
1. Introduction and Research Motivation
In 2011, the European Union facesĀ substantial social, economic, cultural, and political challenges: The continuing economic crisis, increasing migration problems, environmental issues, and a shift towards the political right in various member states are only the most prominent ones. The EU is forced to communicate each political decision carefully to the continentās population, particularly in such times of crisis; it actually needs to address a European public.Ā Assessing the chances and limits of transnational public spheres within the geographical, political, and cultural spaces of the European Union isĀ a recurring topic in academic discourses ā most notably in communication and media studies (Bee/Bezoni et al. 2010; de Vreese 2010; Triandafyllidou et al. 2009). VariousĀ articles, case studies, and research projects on the issue exist. However, the majority of these approaches mainly focusĀ the role of conventional mass media in āEuropeanā public discourses (e.g. Balcytiene/Vinciuniene 2010; Berkel 2006; de Vreese 2002). Only a few academic contributions payĀ attention to online media and their relevance to processes of cultural, political, and social convergence in the EU (e.g. Jankowski/van Os 2004; Koopmanns/Zimmermann 2003). In fact, no larger empirical study has focused the InternetĀ and its actual impact on European self-perception and public discourses beyond national frames yet (Risse 2003: 2).
As the distribution of the WWW continues to spread on the continent, examining online phenomena could yield important insights on tendencies towards ātrans-nationalityā and a common āEuropeanā identity. After all, citizens, the media, and political institutions have access to unprecedented technologies for communicative interaction that theoretically facilitate public debate and cultural exchange.
My research project will bridge this gap by analysing participatory online media and their potential for open transnational discourses, i.e. public spheres, in four stages:
I. The development of an elaborated theoretical framework for analysing and understanding transnational public spheres in the age of digital globalisation; this includes an in-depth revision and discussion of already existing notions of the public sphere (e.g. Habermas 1962, Noelle-Neumann 1998, Luhmann 1992, Sunstein 2007, Dahlberg 2007). By comparing and combining theoretical approaches from different academic cultures1, I will try to examine the subject-matter-of-consideration from a pluralistic perspective. IntegratingĀ theories on political communication, information societies (Webster 1995), digital democracy (Dean 2005; Lovink 2008), media convergences (Jenkins 2006; 2003), media audiences, and the formation of (transnational-)identities through discourse (Hall 2004) is crucial for achievingĀ this. It is indispensable to include an analysis of the dominant discursive formations that determine the structure and outcome of online debates on and in the EU, i.e. the politics of in- and exclusion as regards participation in web-based discourses.
II. An extensive, comparative content analysis of EU-related online media and -debates in both quantitative and qualitative respect; this requiresĀ the development of a complementary methodological approach and the compilation of an appropriate text corpus.
III. Interviews with a selection of professional content providers in EU-related contexts (e.g. online journalists, EU-PR writers, popular bloggers), which I will conduct either off- or online (e.g. Skype); this allows me to evaluate the utilization of web technologies to ācommunicateā Europe .
IV. Based on the findings of the previous steps, the establishment of a detailed taxonomy of EU-related online media, a characterisation of European ānetizensā, and a map of transnational online networks of public spaces within the Union. Finally, I will be able to give substantiated answers to the question whether the Internet stimulates the emergence of transnational spheres or it rather promotes the demarcation of (nationally) isolated web-spaces ā an important aspect in regards toĀ the future course and success of the āEuropean projectā (Tisdall 2010). Ideally, the outcome of my research will also provide a methodological model that might be used to analyse similar phenomena in other web-based contexts.
2. Research Questions
In order to assess the structure, scope, and function of online content regarding the EU, I will approach and answer the following Ā research questions, which are divided into three categories:
I. On the Potential of Transnational Public Spheres in European Information Societies: What online content on the European Union is available and does it add up to networked, digitalised public spheres across national borders, i.e. does the Internet actually facilitate the emergence of transnational, āEuropeanā public debates? Where do they occur, what does their structure look like and what function do they have? What are the differences between the various online platforms (e.g. blogs, websites, Twitter, social media) as regards their potential for public debate in EU-contexts?
II. On the āProvidersā of Public Forums Online: What issues do professional content providers perceive to be āEuropeanā? What differences in identifying and evaluating āEuropeanā issues do exist (e.g. national vs. transnational interests)? Where do the providers of content allocate themselves within Europe and its web- based environment? How does the EU communicate to the populations of its member states online?
III. On the Recipients/Users (and therefore possible āEuropeansā): Who is participating in online discourses? Do the discussants reflect a certain āEuropeanā self-conception? Who regards him-/herself to be European and where does this transnational self-perception collide with national identities? Do multilateral, deliberative-democratic discussions on controversial issues ā such as climate change, migration, economy etc. ā occur? Where do crucial short-comings in terms of openness and inclusion become apparent?
3. Data and Methodology
The core of this research project isĀ an elaborate content analysis of online media platforms that focus the European Union and relevant trans- or international issues:
- Websites and forums provided by the institutions of the EU (e.g. European Commission 2010)
- Decidedly transnational, European news media online (e.g. European Voice 2010)
- A selection of āEurope sectionsā from popular news media online, located in three important member states: the UK (e.g. Guardian.co.uk), Germany (e.g. faz.de), and France (e.g. lemonde.fr)
- A selection of blogs, Twitter-accounts, homepages etc. provided by decidedly āpan- Europeanā groups and organisations The text corpus will mainly consist of articles and posts, i.e. discourses, on websites, blogs, forums, and social networking sites.
To delimit the sample, I will set a temporal frame covering the years of āEuropean crisisā 2008Ā to 2010. The analysis aims for two levels: The ācontent-levelā, i.e. the articles, blog-posts, Facebook-messages, Tweets etc. and the ācomment levelā, i.e. the direct responses from users/readers. The instruments for the data survey are a detailed codebook and data entry forms. Since it is not possible to gain satisfactory insights from a quantitative examination only, I will also analyse a sample of texts qualitatively by applying an adjusted form of critical discourseĀ analysis (Richardson 2006). The second part of the data collection consists of interviews which will provide additional informationĀ for a deeper understanding of the intentions for utilising online media to address a public audience.
4. Conclusive Remarks
Ideally, my research project will develop an applicable theory to understand and analyse the structure, scope, and function of (transnational-)public spheres in contemporary, digitalised information societies and provide a complementary methodological approach to assess such phenomena both qualitatively and empirically. It could become a model to analyse similar phenomena in other web-based context.
By establishing a detailed taxonomy of EU- related online media and analysing the Webās potential for transnational discourse, I will be able to highlight aspects in ācommunication on Europeā that need further improvement on the side of professional content providers (e.g. EU-PR writers and online journalists focusing the EU). Moreover, it can bridge the gap between different academic cultures, i.e. connect and combine theoretical and methodological concepts from German Communication Sciences and Anglophone Communication- and Media Studies. Since I had the chance to study in both systems (and to receive both degrees), I am well aware of the different perspectives and approaches on one and the same field of study. Especially inĀ regards to research on the public sphere, public opinion, and political communication, there is good potential for a productive exchange of findings and experiences.
5. List of References
Balcytiene, Aukse/Vinciuniene, Ausra (2010) āAssessing Conditions for the Homogenisation of the European Public Sphere: How Journalists Report, and Could Report, on Europeā, in: Bee, Christiano/ Bozzini, Emanuela (eds.): Mapping the European Public Sphere. Institutions, Media, and Civil Society. Farnham/Surrey: Ashgate: pp141-159.
Bee, Christiano/ Bozzini, Emanuela, eds. (2010): Mapping the European Public Sphere. Institutions, Media, and Civil Society. Farnham/Surrey: Ashgate: pp83-99.
Berkel, Barbara (2006) Conflict as a Catalyser for a European Public Sphere. A Content Analysis of Newspapers in Germany, France, Great Britain, and Austria. Wiesbaden: VS Verlag.
Dahlberg, Lincoln (2007) āThe Internet, Deliberative Democracy and Power: Radicalizing the Public Sphereā, International Journal of Media and Cultural Politics. Vol. 3 (1): pp.47- 64.
Dean, Jodi (2005) āCommunicative Capitalism: Circulation and the Foreclosure of Politicsā, Cultural Politics 1 (1).
De Vreese, Claes (2010) The EU as a Public Sphere. http://europeangovernance.livingreviews.org/Articles/lreg-2007-3/ (21/01/2011)
De Vreese, Claes (2002) Framing Europe: Television news and European integration. Amsterdam: Aksant Academic Publishers.
Erbe, Jessica, (2005) āāWhat Do the Papers Say? How Press Reviews Link National Media Arenas in Europeā, in Javnost – The Public, 12(2): pp75ā92. European Commission (2010), http://blogs.ec.europa.eu/ (21/01/2011)
European Voice (2010), http://www.europeanvoice.com/ (21/01/2011)
FAZ (2010), http://www.faz.net/s/Rub99C3EECA60D84C08AD6B3E 60C4EA807F/Tpl~Ecommon~SThemenseite.html (21/01/2011)
Guardian (2010), http://www.guardian.co.uk/world/europe/roundup (21/01/2011)
Habermas, JĆ¼rgen (1996) The Structural Transformation of the Public Sphere. An Inquiry into a Category of Burgeois Society. Cambridge, Mass.: MIT Press.
Hall, Stuart (2000) āWho needs identityā? in J. Evans / P. Redman eds. Identity: a Reader. London: Sage.
Jankowski, Nicholas/van Os, RenĆ©e (2004) āThe 2004 European parliament election and the internet: contribution to a European public sphere?ā, Conference on internet communication in intelligent societies, Hong Kong, conference paper.
Jenkins, Henry (2006) Convergence Culture. New York and London: New York University Press.
Jenkins, Henry / Thorburn, David (2003) āIntroduction: The Digital Revolution, the Informed Citizen, and the Culture of Democracyā, in Jenkins, Henry / Thorburn, David, eds. Democracy and New Media. Cambridge/London: MIT Press.
Koopmans, Ruud/Zimmerman, Ann (2003) āInternet: A new potential for European political communication?ā, WZB Discussion Paper, SP IV 2003-402, Wissenschaftszentrum Berlin fĆ¼r Sozialforschung, Berlin Le Monde (2010), http://www.lemonde.fr/europe/ (21/01/2011)
Lovink, Gert (2008): Zero Comments. Blogging and Critical Internet Culture. New York/London: Routledge.
Luhmann, Niklas (1992) āObserving the Observers in the Political System: On the Theory of Public Opinionā, in: Wilke, JĆ¼rgen (Hrsg.): Ćffentliche Meinung, Theorie, Methoden, Befunde, BeitrƤge zu Ehren von Elisabeth Noelle-Neumann. Freiburg: pp77-86.
Noelle-Neumann, Elisabeth (1998) Public Opinion, in: Jarren,Otfried/Sarcinelli/Saxer(Hrsg.): Politische Kommunikation in der demokratischen Gesellschaft, Wiesbaden: pp81-93.
Risse, Thomas (2003) An Emerging European Public Sphere? Theoretical Clarifications and Empirical Indicators. Nashville: Paper presented to the Annual Meeting of the European Union Studies Association (EUSA).
Sunstein, Cass R. (2007) Republic.com. Princeton, NJ.: Princeton University Press.
Tisdall, Simon (2010) Has the Whole European Project Peaked? http://www.guardian.co.uk/world/2010/may/11/european-union-euro-reform (21/01/2011)
Triandafyllido, Anna/ Wodak, Ruth/ Krzyżanowski, Michal, eds. (2009) The European Public Sphere and the Media. Europe in Crisis. London: Palgrave Macmillan.
Webster, Frank (1995) Theories of the Information Society. London: Routledge.
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